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AFC Asian Cup UAE - 2019

The Asian football tournament was played in 2 stadiums in Dubai and one stadium in Sharjah. About 6 games per stadium in 1 month. Lunch, dinner, coffee breaks for crew, media, volunteers, security, police and medical staff, total 17000 + daily per stadium. Spectators had the opportunity to buy refreshments and packaged food from our food trucks, stalls and kiosks for more than 45000 visitors per game in 3 stadiums.

From

5th Jan - 1st Feb 2019


Attendees

180K+


Valued at

AED19M


Productions

  • Food and drink were prepared daily.

  • Menus included Arabic, European, international, and Asian dishes.

Logistics

  • Multiple trips daily to ensure freshness of food and beverages -Over 850 employees on duty.

  • Serving a la carte meals through 10 food trucks and additional kiosks.

  • Selling food and beverages at the booths through food and beverage sales.

Service

  • Public participants: sales counters

  • Crew staff: buffet set-up

  • Media personnel: buffet set-up

  • Security/police/medical staff: buffet set-up 86000 buffet meals catered over 45 days with 850 staff

Result

Client was blown away by our service and expertise that we received an award for most meals served as well as recommended for the following Asian Cup to take place 2024