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Abu Dhabi Desert Challenge/ Automobile & Touring Club of UAE

The Abu Dhabi Desert Challenge is one of the largest motorsport events in the UAE, organised by the ATC (Automobile Touring Club of the UAE), now EMSO (Emirates Motorsports Organisation) and held near the Qasar al Sarab resort in Hameem. 8000 guests and staff will be served throughout the day including breakfast, lunch, dinner, breaks and 5 days of running food and beverage stations. To cook and execute the event, we prepare everything on site with our mobile kitchen.

From

5 Days, Mar-Apr 2013 - Present

Attendees

15K+

Valued at

AED3M

Productions

  • A facility of 900m2 to cater to the general attendees.

  • Food and beverages were prepared daily in Dubai.

  • The menu included Arabic, European, international an

Logistics

  • Set up mobile kitchens on site to finish product.

  • Made multiple trips daily to ensure freshness of food and beverages.

  • Deployed over 50 employees per shift.

  • Executed and tracked meals for all attendees using vouchers provided by event organizers.

Service

  • Crew and participants: Buffet

  • All equipment, tables, chairs, tents and utensils will be provided

  • Live pasta station available all day long

  • VIP of the officials tent to all the organisers of EMSO and ASO

Result

Due to high customer satisfaction, we are the main caterer for all EMSO (ATC) events in the Middle East and also supply the Abu Dhabi Desert Challenge annually.