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Dakar Rally KSA

"Dakar 24" could refer to the famed Dakar Rally, a grueling off-road endurance race, or possibly a fictional event. Dakar is an annual rally raid event primarily known for off-road racing. It typically covers thousands of kilometers across varied terrain like deserts, mountains, and dunes, often in countries like Peru, Bolivia, and Argentina. Participants compete in various vehicle categories, including cars, trucks, motorcycles, and quads. The Dakar Rally is renowned for its toughness, testing both the endurance of the competitors and the resilience of their vehicles. Over 1000 Competitors challenge for the title.

From

5th Jan - 19th Jan 2024


Attendees

21K+


Valued at

SAR 28M


Logistics

Spago, the chosen caterer for Dakar 2024 in Saudi Arabia, has deployed over 300 qualified staff across 13 locations. Complementing their service were 40 catering trucks that offered essential support. These trucks, combined with the 16 fully equipped flying kitchens split into 4 roaming locations across the country, ensured that the setup was done in advance as the race commenced to the next stages. This ensured seamless operations and exceptional culinary experiences for VIPs, VVIPs, crew, and participants throughout the event.

Service

  • VIP 200 – 600 people daily

  • VVIP (Royal Family) – 75 Daily

  • And the participants in the main dining area offering Breakfast Lunch and Dinner 12000 meals daily

Result

Highly successful event with the organizing committee indicating the catering services Spago provided was the best they have ever had. As a result of the success in Dakar Spago secured a 3 year contract with SMC in which will cover all their International Projects as the official caterer not only to the Dakar but all motorsports across The Kingdom.